‎When Simon Mugi lost his job a few years ago, he found himself navigating a difficult period marked by uncertainty and financial strain. However, instead of giving up, he decided to take a bold step into entrepreneurship.

‎Today, the Nakuru-based businessman has built a growing mascot entertainment venture that serves corporate promotions, events and celebrations.

‎‎Mugi says his journey into the mascot business began in 2022, largely driven by a dream and curiosity about a niche market he noticed was slowly gaining traction. Before venturing into the industry, he was hustling to survive and at one point sold juice to make ends meet.

Simon Mugi poses for a photo during the interview on 10th March 2026.

Photo credit: MUTHONI WANJIKU/ MTAA WANGU

‎Nevertheless, after observing how mascots attracted crowds and boosted brand visibility during promotions, he decided to take the risk.

‎‎Consequently, with the help of a friend, he imported his first mascot costume, a brown bear. Importing the costume was not cheap.

‎According to Mugi, he sourced the mascots from China where he spent about Sh. 23,000 to bring in his first mascot and start the business.

‎‎Shortly after launching the venture in Nakuru, Mugi secured his first job at a local electronics retailer where he promoted products such as televisions and refrigerators.

‎‎"The experience marked a turning point for him because, at the time, the mascot business had very little competition locally. As a result, he quickly gained visibility and more clients started reaching out," he says

. Simon Mugi's Mascot leads the people train.during Rhythm Fiesta on 14th February 2026.

Photo credit: MUTHONI WANJIKU/ MTAA WANGU

‎‎Since then, the business has expanded steadily. While he started with only one mascot, Mugi now owns six different mascots that clients can choose from depending on their event themes and branding needs.

‎‎"This expansion has allowed me to handle multiple bookings while offering alternatives to clients looking for specific colors or characters,” he highlights

‎‎At the same time, the venture has created employment opportunities for young people. Mugi says he works with about ten casual performers who step in to wear the costumes and entertain audiences during events and promotional campaigns.

‎‎Despite the growth, the business still faces challenges, including competition, equipment repair costs which can cost up to Sh. 4,500 and last-minute cancellations when performers fail to show up. Nevertheless, Mugi remains optimistic and says consistency and quality service are key to retaining clients.

‎‎Looking ahead, he hopes to expand the business even further while encouraging young people to explore unconventional business ideas. According to him, opportunities exist everywhere for those willing to take risks and think creatively.

muthoniw813@gmail.com

from job loss to mascot boss: Nakuru man's journey into an untapped industry

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Muthoni Wanjiku