LinkedIn is considered a valuable platform for job seekers and professionals looking to network, build relationships and establish their brand in their industry.

However, many young people find it an intimidating space, thus struggling to manoeuvre and make the most of it.

We spoke with Roy Ndombi a career coach based in Nakuru who shared tips on how to excel on the platform.

What to do on LinkedIn:

1. Complete your profile.

He emphasizes that it's important to ensure the profile is complete with relevant information, including skills, experience, and achievements.

2. Use a professional headshot.

A headshot and cover image should be clear and should be professionally taken since they represent your brand.

3. Connect with other professionals.

"It's important to connect with other professionals in your industry, and personalize your invitations to connect," Ndombi says.

He adds that it's possible to connect with other professionals by sharing relevant and engaging content, including industry news, articles, and insights.

Additionally, engaging with others by commenting, liking, and sharing their posts noting the need to personalize your connection requests, and include a message that explains why you want to connect.

What to not do on LinkedIn.

1. Avoid sharing controversial or offensive content.

Ndombi says that content shared on the platform could make or damage your brand and reputation hence the need to be careful about what one posts.

He also advises that one should not ignore connection requests or messages, as this can damage potential professional connections.

2. Don't trash people or organizations on your LinkedIn account.

Your old company might have been a hot mess. Your current boss might be a completely bad person. But posting about that just isn't a good look.

"Don't complain about your current position or employer," he says.

There are better venues for outing or blasting malicious employers than LinkedIn. Ndombi says that recruiters may just conclude your negative posts amount to a case of "sour grapes."

3. Never post anything with spelling mistakes

You always check your résumé for typos. You still don't want to spoil a post or job experience blurb with sloppy spelling. Such errors could distract visitors to your profile from your qualifications.

Plus, frequent and erroneous spelling and grammatical errors will give the impression that you're less than meticulous.

"LinkedIn can be significant in establishing partnerships, collaborations, and increase exposure for businesses and startups," he concludes.

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