The holiday season has arrived, bringing good news for socially savvy business owners eager to tap into the festive rush.

As another busy year draws to a close, the period presents opportunities to build brand visibility, reach new audiences, and drive a surge in sales through strategic use of social media.

‎‎According to digital marketing expert Hillary Rono, this is the perfect moment for entrepreneurs to position their brands and capitalize on the excitement that comes with the season.

‎‎Rono advises that now is the ideal time for businesses to create compelling content, plan social media campaigns, and set goals that align with the holiday spirit.

‎‎He emphasizes the importance of producing timely, engaging content that highlights a brand’s uniqueness.

‎‎"With individuals, families, and tourists already shopping for gifts, experiences, and services, early preparation gives businesses a competitive edge and helps attract customers before the market becomes crowded," he says.

‎‎For those experiencing their first festive season as business owners, Rono offers a few practical tips. He encourages entrepreneurs to have a clear goal by knowing exactly what they want to achieve.

‎‎"Starting early is important, since timing is everything during the festive rush. This can be achieved by creating an implementation roadmap to guide step-by-step campaign execution," he notes.

‎‎He emphasizes the need to remain unique and authentic, allowing a brand’s personality to shine through.

‎‎“Don’t just blend in with what everyone else is doing. Let your brand’s true personality shine through, authenticity is what attracts and keeps loyal customers,” he says

‎‎However, Rono warns that several entrepreneurs lose out during the festive period due to poor preparation.

‎‎“Many fail to map out their strategies early, launch promotions when it’s already too late, or imitate competitors instead of showcasing their own ideas. Some even pause operations right when customers are most active,” he explains

‎‎He encourages entrepreneurs to start early, stay creative, and position their brand strategically to make the most of the holiday excitement and close the year with strong sales and visibility.

How to brand your business for maximum profit this festive season

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Muthoni Wanjiku